Does your consulting business lack a strong brand story?
Do you want to create a brand to attract ideal clients to grow your business?
Branding is an essential part of promoting your consulting services. Your brand defines how your prospects would perceive and experiences your services, helps you reach them, and keeps them engaged with a lasting relationship. Your brand should also communicate what solutions you can provide to your prospects by doing some background research to give you an excellent base to start from.
Here are 4 simple ways to help you do so and more to build your consulting brand.
1. Simplified Communication Message: Prospective clients should leave your website or a conversation with a clear idea of the services you offer, not a vague understanding. Starting with a 1-2 sentence explanation is an effective way to craft your message on your website or social media handles and then include the unique aspects that set you apart from your competitors. You can tweak your messaging as your business evolves, provided it should be simple and also refrain from using jargon.
2. Updated Website: Make sure it reflects one seamless, consistent message. Your website should help increase brand awareness while providing an easy-to-use resource for prospective clients to gain information about what you have to offer. If you don't yet have a professional website, now's the time to make one, as 93% of prospects search for your online presence before doing business with you. An excellent responsive and updated website helps you gain visibility and is an ideal medium for conveying your credibility.
3. Updated Social Profiles: Social media platforms are a phenomenal way of reaching a targeted audience all at once. A crucial tip to note here is, all of your branding efforts should remain consistent across channels along with the messaging and visual elements. This concept applies to any social media channels you use in marketing your business—LinkedIn, Facebook, Twitter, Instagram, etc. Growing your social network is a great way to find new clients, and you'll want these profiles to reflect your most current branding efforts.
4. Conceptualizing Brand-Relevant Content: Creating content relevant to your brand and industry is a great way to spread the word about your consulting business and build your reputation. You can write a weekly blog on your website, start a podcast, write an e-book, or start a YouTube channel, depending upon what content goes with your business's personality and your clients' consumption.
Make sure what you say and how you say it reflects your consulting business and the values you hold. These key aspects act like an essential checklist you should keep in mind for building your consulting brand.