“Our job as consultants is to ensure we are top of mind - the first specialist that a client calls when they need help.” Will Bachman
What are your doing to stay on the radar of your clients?
83% of buyers gather information before meeting the potential suppliers through digital channels – Garter
Self-promotion or staying on your client's RADAR is essential. Here, I am sharing few ways to engage in self-promotion.
Write a blog on LinkedIn with the relevant topic
Comment on clients’ blogs and social media
Share email newsletters to share information not salesy
Record podcast to share tools and techniques
Share case study about client success stories
Short videos about target audience challenges and resolutions
Run webinars to share practical tips
Share information through email to help client learn something new
Offer sneak peeks into new products or services
Ask for feedback about how you performed as a consultant
The key is to be genuinely focused on the clients benefit rather than pitching or pushing for a sale. By using the some of these techniques, you would stay connected with your clients and build a strong relationship.