I have seen people desperate and saying, "I want more leads", with the belief that more leads will somehow bring in more sales.
However, instead of dumping leads into the sales funnel with hasty indiscrimination, it is much wiser to carefully select "good" leads.
Too many poor-quality leads will only waste your time and valuable resources. It will only result in chasing after people who are either not interested or are not a good fit for your business.
This will ultimately result in missing out on good sales opportunities that could be achieved with wisely selected “good” leads.
𝗧𝗛𝗥𝗘𝗘 𝗗𝗢𝗪𝗡𝗙𝗔𝗟𝗟𝗦 𝗧𝗛𝗔𝗧 𝗟𝗘𝗔𝗗𝗦 𝗧𝗢 𝗔 𝗕𝗟𝗢𝗔𝗧𝗘𝗗 𝗦𝗔𝗟𝗘𝗦 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘
🔸 𝗧𝗢𝗢 𝗪𝗔𝗚𝗨𝗘 𝗪𝗘𝗕𝗦𝗜𝗧𝗘 𝗠𝗘𝗦𝗦𝗔𝗚𝗜𝗡𝗚:
When visitors arrive at your website, it must open up an engaging conversation by addressing their key concerns, challenges and problems. If your website is failing to do so, you are attracting low-quality or poor leads.
🔹 𝗧𝗥𝗬𝗜𝗡𝗚 𝗧𝗢 𝗙𝗢𝗖𝗨𝗦 𝗢𝗡 𝗘𝗩𝗘𝗥𝗬𝗢𝗡𝗘 𝗔𝗦 𝗔 𝗖𝗟𝗜𝗘𝗡𝗧:
The biggest worry is entrepreneurs' high client acquisition costs. You need to undertake a strategic approach to filter out clients who are genuinely suitable for your business; precisely identify them and add them to your sales funnel.
🔸 𝗧𝗢𝗢 𝗠𝗨𝗖𝗛 𝗛𝗔𝗦𝗧𝗘 𝗔𝗡𝗗 𝗔𝗚𝗚𝗥𝗘𝗦𝗦𝗜𝗢𝗡:
Instead of focusing on cold calls, emphasise discovering the prospect's interests, needs and willingness. Structure the prospecting process to elicit the key issues affecting the business. After that, earnestly find out the solution and figure out whether/how you are a good fit for what they want.
𝗪𝗛𝗔𝗧 𝗖𝗔𝗡 𝗬𝗢𝗨 𝗗𝗢?
Educate your visitors upfront by providing them with the necessary information about your SERVICES/SOLUTION by highlighting features, implementation steps, case studies, testimonials and more.
Start early in the process to carefully weed out bad leads and focus on the prospects that are promising.
Remember, every lead will not be eager to buy and every prospect is not fit for your services. It is imperative to identify the target prospects and build a relationship with the right leads by using the right techniques.