GROWING CONSULTING BUSINESS IS TOUGH!


Growing consulting business is tough! Is it so? Think Again.


Have you ever heard a business owner saying that growing consulting company is challenging?


YES! Why?


Because to overcome this hardship, it takes a lot of self-discipline, determination, and clear growth strategy to make a difference in this world.


It is a constant struggle, tension, and pressure due to business problems, but there is an enormous reward waiting ahead when rightly managed.


47% of the small business owners handle the marketing efforts on their own and struggle to track their return on investment to understand whether their marketing activities are effective.


In my experience, I have had a look at the following challenges faced by consulting businesses where a definite plan and disciplined actions can conquer them, giving massive and magnificent results.


  • Intuitive marketing approach

  • Building authority and visibility

  • Consistently executing marketing plans

  • Getting and retaining clients

  • Balancing strategic and tactical priorities

  • Resource availability like budget, people and time


To alleviate the challenges mentioned above, you need a simple marketing strategy to achieve consulting business goals without losing focus due to shiny objects.


To summarise, set your marketing goals, determine strategies to reach your goals, outline activities that will work to suit your resources and take actions with periodic review to stay on track.