What I am about to mention may seem paradoxical but it’s true– the more you give away, the more people are willing to pay for your services. The key is that it’s got to be innovative and of high relevance to your prospects which also builds trust.
Prospects soon realize that if you’re willing to give away such valuable consulting expertise, think how great the solutions they pay for will be! So how do you share your expertise with your target prospects? I’m going to show you the secret essence of communicating your services better.
The key lies in Writing Right:
1. Brainstorm a list of things that your clients struggle with.
What problems drive them to you?
Why are they willing to pay good money for your services?
Identify their pain points and their needs. This is now your list of topics for articles and talks
2. Pick one topic and answer the following questions:
Define the problem
Define the area of opportunity
Define its relevance and importance
Conclude with your solution and an example
3. Go back and clean up what you’ve written:
Add a catchy title and some headlines to break up the text, keep your paragraphs short, add some bullets or numbers to guide the eye. Step back and review what you’ve done. By now, you’ve got an article.
Ask a couple of trusted colleagues, clients, or friends for feedback on your draft – really do this because it helps! Plus, it’s a great confidence booster and a low-risk way to share your writing with a small audience first.
Now that you have an article in place, share it with your professional network and prospects. It is a remarkable technique that goes with any form of drafting. To know more about this, connect with me over a call.